The Growth Drivers : The Definitive Guide to Transforming Marketing Capabilities book
The Growth Drivers : The Definitive Guide to Transforming Marketing Capabilities book
The Growth Drivers : The Definitive Guide to Transforming Marketing Capabilities.cMhairi McEwan
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Author: Mhairi McEwan
Number of Pages: 320 pages
Published Date: 03 Jan 2012
Publisher: John Wiley & Sons Inc
Publication Country: New York, United States
Language: English
Format: PDF
ISBN: 9781119953319
File size: 11 Mb
Download Link: The Growth Drivers The Definitive Guide to Transforming Marketing Capabilities
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The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.
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The Growth Drivers : The Definitive Guide to Transforming Marketing Capabilities.cMhairi McEwan
Author: Mhairi McEwan
Number of Pages: 320 pages
Published Date: 03 Jan 2012
Publisher: John Wiley & Sons Inc
Publication Country: New York, United States
Language: English
Format: PDF
ISBN: 9781119953319
File size: 11 Mb
Download Link: The Growth Drivers The Definitive Guide to Transforming Marketing Capabilities
---------------------------------------------------------------
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.
Read online The Growth Drivers : The Definitive Guide to Transforming Marketing Capabilities Buy and read online The Growth Drivers : The Definitive Guide to Transforming Marketing Capabilities Download and read The Growth Drivers : The Definitive Guide to Transforming Marketing Capabilities ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent Download to iPad/iPhone/iOS, B&N nook The Growth Drivers : The Definitive Guide to Transforming Marketing Capabilities ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent
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